Seedi
Every great brand starts with an idea… but only a few begin with a clear vision from day one.
This project was one of the key projects we built from scratch with one of the leading Emirati companies, which decided to enter the Egyptian market strongly in the strategic commodities sector like rice, flour, and oil. It’s a huge market with intense competition on the shelves… so the brand had to appear completely different. An identity that grabs attention from the very first moment and establishes a real presence in the middle of the crowd.
From the beginning, we worked on every detail starting with choosing a distinctive typography that reflects the personality of a confident brand, and presenting a new design approach built on thoughtful simplicity.
we used wood in the beauty shots not just as an aesthetic element, but also because it leaves an impression of authenticity, quality, and honesty. Combined with calm green backgrounds, we were able to create a visual that connects the brand with nature and purity.
With the variety of the SKUs it was important to have a clear and simple system that helps the customer differentiate between the variants beyond just the image, So we created colored stripes for each product, helping it stand out on the shelf among competitors and making the selection process faster and easier.
In the end… the result was more than just a design.
A strong, distinctive, and solid identity.
A brand that can compete, stand out, and be noticed… from the very first look
