From the brand name to the spirit of the space…
AB Bakes began with a complete brand building journey from the ground up The name was derived from the client’s initials, combined with “Bakes” to instantly communicate the essence of the business and its passion for baked goods.
But the concept went far beyond a name.
The simplicity of “AB” inspired by the first letters we learn became the foundation of the brand’s personality: approachable, familiar, and effortlessly memorable.
We designed a logo with smooth, flowing curves inspired by the movement of dough before baking, capturing the warmth, craftsmanship, and authenticity behind every freshly baked product.
From there, we built the entire brand universe.
From the visual identity and custom visual elements to packaging design and brand applications, every touchpoint was carefully crafted to create a cohesive experience. We also developed a visual direction for the space itself, helping the interior design team maintain the same brand spirit throughout the environment.
The project is currently in its execution phase, and soon AB Bakes will open its doors and welcome its first customers
Coming Soon..
