Lasheen Story

It all began at the turn of the 20th century, specifically in January 1992.

Being ambitious and hardworking, the elder brother (Ehab) of the two Lasheen brothers (Ehab and Ayman) has never settled for typical employment.

Ehab has always believed that being self-employed is the real future and ambition.

Consequently, he began his path as a business owner.

He decided to work in the fields of printing, advertising, and gift materials.

He started his business on a small scale among some relatives and friends.

The start was successful and promising.

It did not take Ehab Lasheen long to understand and master the printing techniques and fundamentals.

His intelligence, passion for the industry, and desire to reach the top helped him understand the trade secrets and get considerable experience within a short span of time compared to others who may take years to gain it.

Ehab’s small-scale printing operations continued to move forward.

His honesty and hard work gained him the confidence of new clients. However, his clients were too few to satisfy his great ambition.

The year 1996 was a turning point in the company’s path. The company was facing some financing and expansion problems at that time, which took their toll on the successful start of Lasheen. Raised on having each other’s backs, it only took Ayman Lasheen a few hours to take the decision to enter the arena of challenges facing his brother. Ehab explained to Ayman the company’s current situation, challenges, and present and future conditions. The brothers were up to the challenge of facing the difficult situation they were in. Ayman Lasheen has developed a new strategy for the company based on a clear vision and scientifically and methodologically set goals.

Ayman Lasheen has been greatly talented in developing marketing and sales policies as well as implementing them based on his studies in the fields of marketing, management, and accounting.

At the time, his primary concerns were internal company organization, team building, training, and clarifying each individual’s role.

Within a short period of time, Ayman has come up with smart solutions that have turned potential financing and expansion problems into silver linings.

He has identified the strengths and weaknesses of the company, its competitors, and the market.

He has developed new policies with customers and suppliers.

Additionally, he has opened up new markets with new clients in different fields all over Egypt and sometimes abroad.

At the turn of the new millennium, a new form has taken hold in the Lasheen Company.

It has retained highly qualified and enormously experienced employees and has dealt with strong suppliers and old and new clients from the most important companies in Egypt.

Above all this, the company has built up a good reputation as an innovative and committed organization.

After more than 25 years of effort, struggle, perseverance, self-development, and improvement of the enterprise, the most important characteristics of Lasheen’s success were the solidarity, cohesion, and self-denial of the Lasheen Brothers.

Through their cooperation, they were able to establish a reputable company in the packaging, printing, and advertising markets in Egypt.

They were also able to establish a strong and respected team of directors, employees, graphic designers, and printing technicians all over the company: in the secretariat, customer service, the professional financial department, the innovative technical design department, and ultimately in the experienced and skilled operations and production department.

At the end of our story, we would like to advise others by giving the following prescription for success:

• Unity is strength.
• Losses and profits must be accepted in the same way.
• Sustainable Development.
• Believe in yourself and boost your capabilities.
• Above all, trust in God.