The Prolindo brand journey was both challenging and enjoyable for us.
We had previous experience working with detergent products for big companies, such as dishwashing, floor, and bathroom cleaners. However, this time was different because Prolindo wanted to produce laundry detergent powdersa also known as high suds or low suds depending on the foam ratio, as well as the previous detergents range.
This presented a challenge because the market for laundry detergent powders is dominated by well-established multinational companies. In order to compete with these giants, we needed to understand the global standards and create packaging and branding that would stand out. We conducted thorough research to understand the client’s preferences and requirements.
With this knowledge, we brainstormed and researched different ideas, particularly focusing on visuals and backgrounds. We set a clear direction for ourselves, which we followed when designing the powder bags and labels. We completed the entire range of products as you can see.
We felt a sense of happiness when we received the first purchase order and printed the client’s requested label for the dishwashing detergent.
It made us feel that the brand was getting closer to being introduced to the market.
Our joy reached its peak when we saw the Prolindo brand appearing on the shelves in Egypt.
We felt an overwhelming sense of pride because an Egyptian company like “Subol” chose us to handle their branding and packaging, enabling them to compete with global companies in the same industry.
