ICELEETA is new ice pops brand from Lavita company.
Lasheen started the project by naming the brand as ICELEETA based on the nostalgia of loleta brand.
Moving forward through branding, logo design and packaging design.
We chose a transparent case to use the product color as the product is targeting kids and teenagers.
We create the logo font to be the same font of FROZEN MOVIE using character similar to olaf.
We complete the project by the promo pack and the outer display carton to express the ice identity and sweety flavor of iceleeta.
Finally, we create a new slogan by editing the word “have a nice day to be, have a nice leeta”.
