One of the projects we are happy and honored to create from scratch.
From the moment that the partners of union scan decided to start an MRI center in Madinty at East Cairo, they assigned to us the project from scratch to build to union scan their full visual identity, starting from logo design till other needed items.
As it was our first time to work in a medical project, so it was a significant challenge to us, that’s why we make extra efforts in searching and investigation to reach the Beginning of the idea’s thread.
We decided to design the logo with iconic symbol, to be easy in applications, specially for doctors and worker’s uniform.
The icon was designed to be an overlap between letters (U) as the first letter in “Union “and the (S) as a first letter in “Scan”, also by looking to the logo from vertical perspective it will seem like two persons combining their arms together which refers to “UNION”.
Blue and cyan colors were chosen to stick to the standard medical colors, also sending psychological comfort for the visitors.
We created a pattern for the logo that is used in printing materials and some decoration inside the center.
Lasheen printed all the printing materials from film’s envelopes to folders …. etc.
Also, we manufactured the frontage sign and indoor promotional flags and items. And we also created the slogan message for union scan.
