“2 Aseer?”
And that’s where the story began.
A simple Egyptian phrase we naturally say when two people are having a good time together.
But we saw more than just a phrase.
We saw a brand name that was simple, authentically Egyptian, and instantly memorable.
The client had previous experience in the fresh juice market. When they decided to start again, the goal was to get it right from the beginning — building a complete brand with a strong personality and the potential to grow.
At Lasheen Branding & Packaging, we started with the name “2 Aseer” and turned the number 2 from a simple numeral into an iconic brand element — one that sits at the heart of the identity and can be recognized from a distance.
Around it, we built the full visual branding, from the logo, color palette, and packaging to uniforms, storefront, interior concept, booths, and beach kiosks.
We chose shades of green to make freshness more than just a word — but an experience you can see across every brand touchpoint.
