New Client at Lasheen: Bazez
Bazez is a brand new specializing in both sweet and savory crepes, with an USP—their crepes are generously filled and bursting with flavor.
This idea inspired the name Bazez and shaped our design approach from the very start.
Unlike most crepe brands that use bright and traditional colors like red and yellow, we chos modern mix of light fuchsia and turquoise to stand out. The client also wanted innovative packaging, blending wraps and squares to create something truly unique.
To enhance the brand experience, we introduced a wave-like background inspired by the “Circus Color” concept, giving a sense of motion and excitement. This theme extends from the logo to the signage creating a consistent and eye-catching look.
Finally, we crafted a slogan that perfectly captures the essence of Bazez :
“From the outside, it’s Fluffy; from the inside, it’s Fully filled.
من بره هشه هشه، ومن جوه بظّه بظّه
