Tala Branding & Packaging Design Project
Tala is a brand specializing in the production and packaging of food products, including rice, legumes, salt, spices, honey, and olive oil.
Given that this industry in Egypt is dominated by powerful market leaders and tycoons, it was essential to position Tala in a unique and distinctive way to ensure strong brand recognition.
At Lasheen, we focused on creating a unique visual identity for Tala by carefully selecting the color scheme and design elements:
Primary Color: We chose turquoise as the brand’s primary color because it is eye-catching, soothing, and not used by competitors in this industry, giving Tala a distinctive presence on store shelves.
Typography Design: We developed a custom typography style that makes the brand name easily recognizable. The typography was given significant space on the packaging to enhance brand awareness and ensure effortless recall by consumers.
We incorporated a transparent window in the legume packaging to showcase the product inside. This feature reinforces trust and transparency, allowing customers to see the quality of the products they are buying
While executing all required packaging lines, we ensured that the brand identity remained consistent across all Tala lines helps the brand create a strong visual connection between consumers and the brand, fostering brand loyalty and market leading…
