NATURA

Natura is a new FMCG business Al-Hajiry Company in Kuwait, a product line for producing canned foods, cooked legumes, table salt, and spices.
The challenge faced “LASHEEN” was that it was being sold in the Kuwaiti market, so we studied it carefully to determine the target segments and competitors, so that we can create a position for Natura. Consequently, LASHEEN designed the logo from a tree leaf, and the word “Natura” means “natural” in Latin, so we considered the entry of the green color and the tree leaf as a symbol of nature.
As for the legume brand, especially fava beans and chickpeas, we tried to showcase the Ramadan spirit through decoration and the use of Arabic patterns in the design background.
Due to the popularity of these legumes in the Ramadan suhoor meal, we aimed to highlight their usage.
In terms of the spice line, we aimed for unique design and printing on metallize stickers to help the product stand out on the shelf, competing with other brands.