Konafa We Basbosa a new brand for one of our clients, who originally specializes in Fast Foods, who decided to create an oriental desserts stores specialized in konafa with new flavors and different way of production with only two varieties of basbosa.
After studying the case well at LASHEEN, we proposed the name to be the product itself, which is a popular word for Egyptians when they decide to eat oriental desserts, they say we want to eat “konafa we basbosa“.
We suggested the name “konafa we basbosa” and it was appreciated by the client.
And then we made the Full branding for konafa we basbosa where we created his logo in a clear circular shape with appetizing color, keeping the (golden) yellow in mind in order to communicate the spirit of the konafa’s color.
We use the pattern of original manual konafa hair in the logo background and also symbols for basbosa and nuts in the outer frame of the logo.
Finally, the packaging materials the uniform, the banner & the delivery men bags, and of course the menu, which was designed in the form of “konafa we basbosa” trays.
