Juicy Frenia
A new brand is about to launch, bringing a fresh perspective to juices and their derivatives.
The client wanted a juice brand that’s truly different something that looks like juice from the outside, but the moment you step in, you realize it’s so much more. Unconventional ingredients, innovative packaging, and a community that speaks to young people seeking a unique, signature experience.
We’re exploring ice cream-based cocktails, Brazilian Açaí, and drinks infused with nuts and avocado, giving every sip a bold personality.
From the very brief, we felt the core message: we make juice… but not just any juice. Something a little schizophrenic, in the best way.
This inspired the brand’s name and slogan, reflecting a sense of difference one personality, yet multiple moods. That’s how Juicy Frenia was born: it’s not ordinary juice, but it still has its “normal juice” side . This duality is also reflected in the brand’s character, which always reacts in multiple ways to the logo’s hero character, while maintaining a unified spirit.
We chose green tones to match the use of avocado, kiwi, and nuts the perfect color to convey the brand’s vibe. Complemented with eye-catching fonts and typography designed for Gen Z, our target audience, every detail of the brand was crafted with intention.
Juicy Frenia is a brand built from the ground up, starting with the name and extending to every detail, ready for its launch and the real excitement that comes with it.
Juicy Frenia Juice… but not like any other juice.
