New Brand Launch with Lasheen
A Challenge Beyond Egypt in Melbourne
This time, three Egyptians residing in Australia have transformed their innovative ideas in the beauty industry into reality!
They have launched “Havess,” a skincare brand that embodies the meaning of “harvest” with an Australian twist, featuring 100% natural ingredients.
Their mission is to celebrate their Egyptian identity , as reflected in the feedback from their clientele and their goals.
Next, we at Lasheen conducted research and reached a conclusion that the ancient Egyptians were pioneers in the pursuit of beauty, even inventing kohl .
Incorporating this legacy, we decided to use the Eye of Horus—a symbol of beauty—in the logo while maintaining a modern design.
We included “Melbourne” beneath the Havess name to honor their Australian roots.
The design culminates in a modern packaging in rose gold, ensuring a distinctive and attractive market positioning!
