Glow 8 Packaging Concept – by Lasheen Branding & Packaging
In the world of cosmetics packaging, simplicity and creativity are what make the difference.
Egyptian brand NADES has launched a new line, Glow 8, built on one key ingredient: HOCL (Hypochlorous Acid) — a 100% natural substance produced by the human body itself, making it both completely safe and highly effective.
The client wanted to highlight the strength of this ingredient through the packaging design itself, rather than relying only on social media campaigns. That’s when they turned to us at Lasheen Branding & Packaging.
We moved away from the traditional approach of printing information on the box sides or inserting leaflets inside (like in pharmaceuticals). Instead, we redefined the experience with a bold, innovative touch in cosmetics packaging:
Minimal & clean design
Brand name Glow 8 enhanced with embossing + spot UV, while HOCL shines in colored foil
The real innovation: a custom serrated opening system — once the pack is opened, the description, ingredients, or any key info appears clearly and directly
The final result:
A pure, very simple design — yet full of visual intelligence
Packaging that delivers the message instantly, without clutter
An innovative opening experience that transforms the box into an essential part of the brand’s storytelling
