A new brand enters the fast food market in the category of popular Egyptian foods plus pasta.
When the client explained to us the required and that he would make liver sandwiches, sausages and hawawshi, plus pasta with sausage and liver.
Considering that the client is originally from Alexandria and they are the origin of the Alexandrian liver, we did the following:
We suggested the name from nickname of the owner of the brand.
We showed the character of Alexandria in branding, whether in print, branch frontage, or interior posters, using the blue color expression of the Mediterranean Sea, and using the special pattern as the colorful triangles that are used to decorate the boats.
Also, the language used in the slogan and writings in general in posters and others, and in explaining the food category, was in the Alexandrian dialect, such as:
Liver, pasta and “seduk”
And the slogan is الاكل عندنا ياما, and so on….
We tried to show the spirit of Alexandria to the client, so that customers feel that they are eating on the sea in Bahri, even if they are in branches outside Alexandria.
