Chickin Balalm is making waves in Riyadh with its incredible flavors!
What truly sets this brand apart is not only its delicious taste but also its distinctive branding and packaging.
We at Lasheen suggested many names for the brand, but faced trademark conflicts until one of the partners suggested a name that could not be contested: “Chicken Balalm”
Lasheen envisioned Balalm as a funny and friendly chicken, that is why we designed her to have a cheerful expression, making her welcoming and appealing to customers.
Additionally, we chose orange as hottest dominant color for the branding, aligning with the fast-food concept, while intentionally avoiding red color to differentiate the brand from the oldest and famous competitor in KSA .
We also focused on crafting a tagline that clearly communicates Balalm’s competitive advantage: “Bigger and Tastier” “أكبر و أطعم دجاجة”
We completed the full branding process by designing the packaging and the staff uniforms. Today, Balalm is truly making an impact in Riyadh!
