LASHEEN were tasked from pyramids cosmetics to create design CARE & MORE Lip Balm packaging design,
As the first launch “from another agency was not successful”.
LASHEEN studied the product well , And we found that we must make the “visual” the hero of the pack.
All the other elements must be simple in order we can implement base (1-2 punch).
We made all the variants to be consistent , highlighting the main component which is bees wax by a gold icon with the shape of beehive.



