Al Asdkaa Farms is a long-standing Egyptian brand that has been around for 50 years, known for its dairy products like milk, cheese, yogurt & rice pudding While the brand is well-known, especially in certain circles, its visual identity didn’t reflect the true quality of its products or the ambition behind them.
When Al Asdkaa came to us at LASHEEN, they wanted a fresh start — a new logo and packaging that would better represent their heritage and high product standards.
Our goal was to reposition the brand without losing its loyal customer base, while also attracting a higher market segment.
We created a bold, clear new logo featuring a custom-designed cow, replacing the small, unclear one from the old design.
We also emphasized the brand name “Al Asdkaa Farms” to make it instantly recognizable.
During the process, we learned that the company owns its own farms and treats its cows with great care. We brought this to life visually by adding farm elements in the background and using natural textures like wooden bowls and milk buckets in the packaging design — all to highlight the authenticity and premium nature of the products.
The result is a refreshed brand that stays true to its roots while opening the door to a wider audience. We’re proud to share the transformation — before and after — and we hope you enjoy seeing the journey as much as we enjoyed working on it.
