At Lasheen Branding & Packaging, we take pride in creating brands that not only look good , but feel right.
Our recent project in Amman (Jordan ) marked a significant milestone for us , it was our first full-scope collaboration with a Jordanian client, and we approached it with deep respect and cultural curiosity.
From the very beginning, we immersed ourselves in the local culture, market dynamics, and competitive landscape.
Our goal wasn’t just to design a brand , but to build one that resonates with Jordanians on a personal level.
The brand name “Beit Al Kheir” (House of Goodness) was inspired by the owner’s nickname, “Abu Al Khair.” It immediately felt warm, welcoming, and authentic.
We paired it with the slogan
“طعم الخير و السعاده ” (The Taste of Goodness and Happiness ) to reflect the emotional and culinary experience the brand promises.
Every detail of the identity was crafted with intention:
• A cheerful, warm color palette that evokes cleanliness and the comforting feeling of hot, fresh food.
• A minimalist surreal logo featuring a vertical shawarma skewer ، the brand’s signature dish , illustrated in a playful and modern way.
• Uniforms for both front-line staff and kitchen crew that reflect the brand’s personality and ensure a cohesive experience.
• A thoughtfully designed menu, delivery boxes, and takeaway packaging that complete the customer journey.
• And a storefront sign that invites customers in with its charm and clarity.
At Lasheen, we don’t just design brands , we tailor identities that stand out, wherever you are in the world.
