MORE

“MORE” is an Egyptian brand for a frozen vegetable and food factory.
They have a variety of frozen vegetables, fruits, and partially fried potatoes, all for export.
When they wanted to expand their pickles range, considering that the product would be exported to the United States, Canada, and the United Arab Emirates, it means it wouldn’t only target Arabs living abroad, but also other nationalities who look for a certain standard in packaging identity for brands in supermarkets. Therefore, the design school or direction we took had to be clean and simple, relying heavily on visual clarity.
This is because if some foreigners are not familiar with Egyptian pickles, the product’s appearance should be clear to them.
We took this into account while designing and focused on the size of the image, ensuring that the background is not too busy, with just a light Oriental pattern in the color used on the sides and back of the label to display the Egyptian Eastern identity and indicate that it is an Egyptian product. We also clarified the difference between variants using colors that represent each type.
As for the logo, it was important for the word “more” to be dynamic and moving, to give the impression to the “MORE” brand’s customers that we still have more to offer. So, we created geometric shapes in different directions and colors that symbolize the products and convey energy. Ultimately, we tried to execute the design with simplicity and apply the concept of “less is more.” We hope you like it.