{"id":5026,"date":"2023-05-06T18:45:41","date_gmt":"2023-05-06T18:45:41","guid":{"rendered":"https:\/\/www.lasheenbp.com\/projects\/crown\/"},"modified":"2023-05-06T18:45:41","modified_gmt":"2023-05-06T18:45:41","slug":"crown","status":"publish","type":"portfolio","link":"https:\/\/www.lasheenbp.com\/ar\/projects\/crown\/","title":{"rendered":"CROWN"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]<div id=\"breadcrumbs-wrap\" class=\"Fixed\"><div class=\"container\"><div class=\"row\"><div class=\"col-xs-12\"><div class=\"breadcrumbs white\" style=\"color: !important;\"><a href=\"https:\/\/www.lasheenbp.com\/ar\/\" title=\"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\" rel=\"bookmark\">\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/a>&nbsp;|&nbsp;<\/div><\/div><\/div><\/div><\/div><section  class=\"home bg mask dark  op4 parallax\" data-background=\"https:\/\/www.lasheenbp.com\/wp-content\/uploads\/2023\/05\/CROWN-Titl-BG.jpg\"><div class=\"js-height-100\"><div class=\"head-title-wrap-bottom\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-md-offset-4 col-xs-10 col-xs-offset-2\"><div class=\"head-subtitle-1 white\" style=\"color: !important;\">Detergents &amp; Paints<\/div><h1 class=\"head-title-1 white\" style=\"color: !important;\">CROWN<\/h1><\/div><\/div><\/div><\/div><\/div><\/section>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1679322115171{padding-top: 80px !important;padding-bottom: 50px !important;}&#8221;][vc_column width=&#8221;3\/4&#8243; el_class=&#8221;prtfolio-ul&#8221;][vc_column_text]<strong>LASHEEN<\/strong> was tasked to rebrand the local iconic shoe polish brand \u201d<strong>CROWN<\/strong>\u201d which started on this market since <strong>1985<\/strong>.<\/p>\n<p>We took the client\u2019s brief, and after analyzing it, we found the follows in the old design.<\/p>\n<ul>\n<li>The crown\u2019s icon is not clear in the pack and not seen at all.<\/li>\n<li>The pack background makes confusion to the customers, as they may think it is for brown shoes.<\/li>\n<li>It is near to \u201dKiwi\u201d shoe polish brand design.<\/li>\n<li>It didn\u2019t refer to the year of establishment of the brand and the main component inside.<\/li>\n<\/ul>\n<p>So, <strong>LASHEEN<\/strong> create the logo as clear crown from \u201d<strong>beehives<\/strong>\u201d as the main component of the product is beeswax.<\/p>\n<p>We refer to the year of starting business \u201d<strong>1985<\/strong>\u201d to show the heritage of the brand.<\/p>\n<p>The variants are differentiated clearly, so the customer can know the black from brown from others easily.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"project-details\"><div class=\"pt40\"><p><strong>Client:<\/strong> Misr Pyramids Co.<\/p><p><strong>Date:<\/strong> August 1, 2018<\/p><p><strong>Location:<\/strong> Cairo, Egypt<\/p><p><strong>Category:<\/strong> Packaging, Detergents & Paints<\/p><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1680833794190{margin-bottom: 30px !important;}&#8221;][vc_column]<h2 class=\"section-title\" style=\"color:#737d80;\">Project Photos<\/h2><h3 class=\"section-subtitle\" style=\"color:#737d80;\"><\/h3>[vc_gallery type=&#8221;image_grid&#8221; images=&#8221;4134,4137,4135,4138,4136&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1683331575759{margin-top: 30px !important;}&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=i-dU8J1lijk&#8221; align=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; disable_element=&#8221;yes&#8221;][vc_column][vc_masonry_media_grid gap=&#8221;0&#8243; item=&#8221;masonryMedia_SolidBlurOut&#8221; grid_id=&#8221;vc_gid:1683331668501-ac5ba201-0d76-6&#8243; include=&#8221;3874,3875,3876,3877,3878&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1679322115171{padding-top: 80px !important;padding-bottom: 50px !important;}&#8221;][vc_column width=&#8221;3\/4&#8243; el_class=&#8221;prtfolio-ul&#8221;][vc_column_text]LASHEEN was tasked to rebrand the local iconic shoe polish brand \u201dCROWN\u201d which started on this market since 1985. We took the client\u2019s brief, and after analyzing it, we found the follows in the old design. The crown\u2019s icon is not clear in the pack and not<\/p>\n<div class=\"text-left\"><a class=\"btn btn-main btn-lg\" href=\"https:\/\/www.lasheenbp.com\/ar\/projects\/crown\/\" >READ MORE<\/a><\/div>\n","protected":false},"author":2,"featured_media":4899,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","footnotes":""},"portfolio_category":[57],"portfolio_tag":[],"class_list":["post-5026","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-detergents-paints-ar","blog-item"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CROWN - Lasheen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lasheenbp.com\/ar\/projects\/crown\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CROWN - Lasheen\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1679322115171{padding-top: 80px !important;padding-bottom: 50px !important;}&#8221;][vc_column width=&#8221;3\/4&#8243; el_class=&#8221;prtfolio-ul&#8221;][vc_column_text]LASHEEN was tasked to rebrand the local iconic shoe polish brand \u201dCROWN\u201d which started on this market since 1985. 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