When our client set with us, illustrating that his intention to start manufacturing a new sportswear line, using special materials with special technology that called (techwear).
LASHEEN collaborate with client to build the brand from scratch, As we innovate the brand name (VOO) which means flying by Dutch language.
The client needs to position his brand in the same segment with sport’s brands like UnderArmour, Newbalance and Reebok, that’s why we tried to find an icon to refer to VOO, using flying wings that give the brand the power of reaching to horizon with maximum speed while keeping a hidden (V) letter in the logo.
We finished full presentation that suggest How to use the logo in different products from socks and boxers to the main t-shirts and sports suits, then we suggest the tagline to be.
