The challenge of designing for a fashion designer did not escape us.
As rise is a brand-new athlete techwear and sports wear line.
When you try to design and to make a visual branding and brand manual to another designer it’s like playing with professional, so we must studied and prepared ourself well for this project.
After studying, searching & briefing ,we found that famous sportswear brands had iconic symbol like the swoosh symbol of Nike and The three Stripes of Adidas & jumping cat of PUMA , so we tried to make an iconic logo by the (R) as we love the school of UnderArmour and NEWBALANCE, that’s why we made the pictogram( R) icon, refers to an athlete starts to run and reach glory.
The rounded edges of the (R) and all the font of the word (RISE) to send a message of feeling safe, comfort & strength which you will feel when trying these techwear line.
